Creative Studio
Defines the question, audience and visual direction. Keeps the brief, original assets and design decisions together for the other studios to work from.
In the atlasCreative direction, web design, presentations and motion start from the same brief. Each studio carries it into its own medium.
Creative shapes the direction and holds the common references. Web Design, Keynote and Motion develop the work in the formats they know best.
Defines the question, audience and visual direction. Keeps the brief, original assets and design decisions together for the other studios to work from.
In the atlasBuilds sites and interfaces from the shared direction. Works through structure, typography and interaction, then checks how the result behaves in a browser.
In the atlasFinds the narrative in the material and develops it into an editable presentation. Checks the pacing, page composition and exported PDF.
In the atlasDevelops movement from storyboard to editable After Effects project. Carries the original artwork through timing, compositing and render checks.
In the atlasSee what belongs to each studio, where they share skills and how their working documents refer to one another.
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Solid lines show membership. Dashed arrows follow references written in the skill documents.